Established in the 1940's, the Jack N' Jill Kids brand was a household name and is fondly remembered by many Aussie kids raised in the 50's, 60's and 70's. Today, the family business has been revived by Melbourne-based couple Rachel & Justin Bernhaut, who, after their own personal light bulb moment, realised the product is still very relevant for today's health-conscious parents. At Jack N' Jill they believe that businesses have an obligation to the environment, that's why they have formulated an all natural, hypoallergenic toothpaste with organic ingredients, and designed our packaging to be minimal, recyclable and BPA Free.